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Digital Marketing Officer

Work Location Ha Noi (Ba Dinh District)
Job Level Experienced (Non - Manager)
Job Type Permanent
Qualification Bachelor
Experiences 3 - 4 Years
Salary Negotiable
Industry Banking, Advertising / PR / Communications, TV / Newspaper / Editors, Finance / Investment, Online Marketing, Marketing
Deadline to Apply 15/06/2024
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Hướng dẫn ứng tuyển

Bước 1: Điền vào Mẫu thông tin ứng viên LOTTE Finance, tải mẫu tại đây,
Bước 2: Chọn nút "Nộp đơn" bên trên và làm theo hướng dẫn.
Bước 3: Sau khi hoàn tất bước ứng tuyển, nếu đã ứng tuyển thành công, Bạn sẽ nhận được Thư xác nhận ứng tuyển thành công từ LOTTE Finance. Vui lòng đọc email để nắm các thông tin hướng dẫn tuyển dụng tại LOTTE Finance.

Chúc Bạn Sức khỏe và Thành công.

Job Benefit

  • Insurance
  • Travel opportunities
  • Incentive bonus
  • Health checkup
  • Training & Development
  • Salary review

Job Description

1. Manage & Execute all Digital Ads Activities
● Planning, executing and tracking all digital advertising activites/campaign on all digital channel , focus on lead generation campaigns
● Interact and coordinate with agency, internal ralated department execute all ads campaigns including but not limited:  Google,  Facebook, Tiktok,  Zalo Ads,... and other ads platforms, building and optimizing landing page for effective lead generation and conversion. 
● Set up campaign, manage, and conduct experimentation to optimize some advertising campaigns on online platforms including Facebook, Tiktok, Google other Ads Platform
●  Monitor the daily perfomance of campaigns and optimize as needed to ensure all campaigns achive required targets and objectives;
● Conduct experimentation, analyze lead qualit  to optimize conversion rates, user experience, campaign performance and revenue, ROI
● Provide directions for optimizing images, content and advertising quality based on a deep understanding of the technical regulations of each digital channel
● Performs other ad-hoc duties as assigned by the Marketing Team Leader Head of Marketing

2. Manage and Devepment all Digital Channel/ Social Media Platform
● Manage and maintain all Digital Channel /Social Media Platform include: Facebook, Tiktok, Email Marketing, Website,...
●  Email Marketing:  Manage monthly content calendar, conduct send email by campaign and optimize email marketing campaigns
● Study and propose solution to build up marketing automations 
● Implement innovation and development all SNS channel/ SMS/ ZNS Marketing

3. Report and Market Research:
- Analyze key performance metrics and provide regular reporting on campaign performance and ROI to Marketing Lead and Head of Marketing
- Evaluate competitors' digital strategies and recommend improvements to maintain LFVN's competitive edge.
- Generate, analyze ads reports, perform of each channel on preriodically report

Job Requirement

1 - Key Skills
• In-depth knowledge of performance marketing channels, such as paid ads, affiliate marketing, and display advertising.
+  Search engine marketing: Be proficient in SEM/SEO/ Lead Gerneration Ads,...
+  Social media management: Good understanding of social media strategies to increase engagement with customers and identify opportunities for holding marketing campaigns on social platforms.
+ Experience with  targeting strategies, and campaign management,  ad copywriting
• Strong understanding of website analytics and conversion tracking.
•  Email marketing: Experience with marketing automation platforms like Hubspot, Misa,...other CRM systems, and strong in optimizing performacen is prefered
•  Data analysis and report skills: Be efficient in analyzing large datasets to identify trends and opportunities for next campaign and clearly reporting
•  Excellent communication and project management skills.

2-  Qualifications:
• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Minumum of 3 years experience of Digital Marketing with a preference for expertise in  Ads Operations/Account or Growth/Performance Marketing Executive or similar role..
• Understand the financial product: credit cards,cash loan, car loan, durable loan,...
• Candidates with experience working at Digital Agency, Banking & Finance industry..is preferred
•  Strong attention to detail and ability to work in a fast-paced environment with "can-do" spirit
•  Proficiency in English  (Reading and Writing)

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