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Head of Digital Marketing

Work Location Ha Noi (Ba Dinh District)
Job Level Director
Job Type Permanent
Qualification Bachelor
Experiences 8 Years
Salary Negotiable
Industry Banking, Advertising / PR / Communications, TV / Newspaper / Editors, Online Marketing
Deadline to Apply 31/03/2026
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Hướng dẫn ứng tuyển

Bước 1: Điền vào Mẫu thông tin ứng viên LOTTE Finance, tải mẫu tại đây,
Bước 2: Chọn nút "Nộp đơn" bên trên và làm theo hướng dẫn.
Bước 3: Sau khi hoàn tất bước ứng tuyển, nếu đã ứng tuyển thành công, Bạn sẽ nhận được Thư xác nhận ứng tuyển thành công từ LOTTE Finance. Vui lòng đọc email để nắm các thông tin hướng dẫn tuyển dụng tại LOTTE Finance.

Chúc Bạn Sức khỏe và Thành công.

Job Benefit

  • Insurance
  • Travel opportunities
  • Incentive bonus
  • Health checkup
  • Training & Development
  • Salary review

Job Description

- Managing and coordinating the work of Digital MKT team:Digital Marketing, Product marketing, PR and internal event.
- Develop goals and work plans by month/quarter, and report regularly to the Board of Directors.
- Directly responsible for the results/performance of Digital MKT team and report all activities of the department to the Board of Directors.
- Plan and strategy of partner/chanel.. and system (CRM,CPD, chatbot...) to improve Digital channel perfomance
- Participate in sensory comments, suggestions and follow-up requirements for system
- Implementing human resource management in the team: planning - recruitment - training / training - development - evaluation (dismissal / preservation).
- Push growth on the brand/product(s) through the development and implement of advertising and retail excellence, plus trade and consumer promotion campaigns.
- Plan and execute customer strategy and research customer's insights.
- Analyze market and consumer data and provide useful recommendations to management and reflect into business strategy and plan.
- Own media channel strategy & execution, drive digitization as leading edge of the brand/products
- Lead direct reports to high professional marketing performance and develop them to next level.
- Execute and optimize digital advertising campaigns (Google Ads, LinkedIn Ads, Meta Ads), tracking performance (ROI, ROAS, CPL, CPA)
- Lead, mentor, and support the digital marketing team (Performance Marketing, SEO, Content, Design), overseeing task allocation, progress, and skills development.
- Build strong relationship to press and media agencies, etc.
- Other jobs required by leaders

Job Requirement

'- Bachelor's degree in Marketing or related fields.
- Education level: Graduated from University or above, School of economic
- Experience: At least 5 years of manager level.
- At least 3 years as Head of Digital  Marketing, Digital Marketing Manager or similar role in the banking and finance sector. (Vp bank...)
- Communication skills (both English and Vietnamese)
- Broad experience across online and offline marketing channels
- Strong knowledge of digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads...), product Marketing, PR and Internal event.
- Excellent relationship building skills and organization skills
- Excellent writing skills with the ability to present and inspire a team.
- Knowledge: Have in-depth knowledge about finance, consumer loan Good leadership and management skills. Clearly define the objectives (especially the personal objectives and professional objectives) 
- Acquire learning quickly, creatively, and proactively in planning and organizing work.
- Understand the legal regulations, regulations, and circulars of the finance
- Ability to read specialized materials in English
- Have a business mindset.

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